Implementation of effective test automation with instrumented customer experience data

Abstract

In the B2C & B2B ecommerce arena, the Measurable Business Results (MBR) of an application is its ability to retain customers and its prospects. And in an ephemeral product and services world, customer experience (CX) is a pillar of value creation. A superior customer experience is a means to stay ahead in the competitive environment. The issues that arise on the customer experience has a greater visibility on the smaller social world and is a direct impact to MBR. With all said, a greater priority of resolving such issues with an effective test automation that leverages the CX oracles in automating the test suites is a solution to mitigate the issues around customer experience. The approach involves flooding the test oracles created with the real customer experience data to the test automation suites that cover the 360 degrees of the functional, regression and integration testing of the application.