Abstract
The DMA collects data on email marketing campaigns from email service providers to gain an insight into trends and usage types. This article looks at some of the key findings from the report, covering strategic intention, personalization and segmentation.
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CITATION STYLE
APA
Jain, Y., & Garg, R. (2014). National email benchmarking report 2013. Journal of Direct, Data and Digital Marketing Practice, 16(2), 92–97. https://doi.org/10.1057/dddmp.2014.64
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