Journal ArticleOPEN ACCESS

New determinants of ease of use and perceived usefulness for mobile banking adoption

  • Raza S
  • Umer A
  • Shah N
International Journal of Electronic Customer Relationship Management (2017) 11(1) 44
DOI: 10.1504/ijecrm.2017.10007744
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Abstract

S2 TL;DR: This research centres the variables affecting the intention of individuals to continue using mobile banking in Pakistan through using a model of technology acceptance model (TAM) to provide useful information about the users' pattern of using the technology, which will be helpful for the financial institutions

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APA

Raza, S. A., Umer, A., & Shah, N. (2017). New determinants of ease of use and perceived usefulness for mobile banking adoption. International Journal of Electronic Customer Relationship Management, 11(1), 44. https://doi.org/10.1504/ijecrm.2017.10007744

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