Using Social Media to Teach English in KSA

Abstract

The rapid growth of social media has significantly shaped education, particularly in language learning across Saudi Arabia. This study examines how platforms such as TikTok, Instagram, and X (formerly Twitter) are being integrated into English language teaching. Using a mixed-methods approach, data were collected through surveys from 150 university students, interviews with 10 English instructors, and content analysis of some followed English-learning accounts on these platforms. Findings showed that around 75% of students use TikTok for learning English, mainly to improve vocabulary and pronunciation, while 65% rely on Instagram for similar purposes. Instructors see the potential of these platforms to enhance student engagement but also express concerns about cultural appropriateness, digital distractions, and the lack of institutional support. Content analysis showed that successful educational accounts attract higher engagement when they include interactive features, visually rich content, and culturally relevant topics. Despite these benefits, challenges remain, such as unequal access to devices and limited digital literacy. While some studies have examined social media in education, there is a noticeable gap in research focusing on its practical use in English language instruction within the Saudi Arabian context. In line with Saudi Arabia’s Vision 2030, which prioritizes English proficiency, this study concludes that social media can serve as a useful supplement to traditional language instruction. It also provides recommendations for educators and content creators to better integrate these tools into English education while addressing current limitations.