Social Media & Business Growth: Why Small/Medium-Scale Enterprises in the Developing World Should Take an Advantage Of it (A Case of the country Ghana)

Abstract

Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They are usually eager to grow their companies, and are always looking for new ways to raise the profile of their brands and rev up their marketing efforts. Social media plays a critical role in these growth and marketing efforts. In Ghana more people are joining social media but businesses are failing to take opportunity to market their products there since they is not enough statistical proof of any return of investment and there is no proper understanding of how to use social media as a means of marketing their products. Today, more than a billion numbers of people can be seen on one or more social media sites in an hour. This paper is focused on highlighting the need for small to medium-scale businesses in Ghana to take advantage of the social media buzz to grow their businesses.