An Empirical Study of the Economic Impact of the MICE Industry in China Using Interregional Input-output Models

Abstract

In the field of event activities, the study on the economic impact of MICE is relatively weak compared to sports activities. How to integrate all the industries and regions related to the MICE to avoid distortion and leakage is one of the difficulties in the study of the economy impact of the MICE. This study is the first time to use the interregional input-output model (IRI0) to calculate the intraregional and interregional influence power of the MICE industry in 30 provinces by merging the 12 industrial sectors that related to MICE. Taking the Canton Fair as a case, we have an empirical analysis of the indirect economic impact of the MICE. The research results show that China's MICE industry has a strong pulling effect on the national economy, and almost all regions will have a mutual diffusion effect. As for total output, the influence power of the MICE industry shows obvious differences in the East Coast and Midwest. There is still room for development in China's MICE industry. Case studies show that the indirect economic impact of the 104th Canton Fair is about 16.243 billion yuan (the highest proportion in Guangdong, 35.09%), the ratio of direct and indirect impact is 1:2.94, five industrial sectors such as wholesale and retail trade affected by the Canton Fair, the total proportion is 77%.