Marketing of LIS products and services in select economics libraries in Delhi

Abstract

This paper deals with marketing of Library and Information Sciences products and services of the select economics libraries in Delhi. Marketing, nowadays, is becoming imperative to be applied as it helps a lot to not only overcome the problem of underutilisation of library resources but also help in organisation and management of libraries in much more efficient and effective manner. The paper is a research effort which is being conducted to critically assess the application of marketing philosophy, techniques, and methods adopted by the libraries under study.