Operation Headway: a multifaceted bike helmet promotion program

Abstract

Operation Headway is a multi-partner program that combines enforcement of bike helmet legislation, education, rewards for wearing and economic penalty for non-wearing, that takes place in two Canadian provinces. The program also offers helmets for those who can't afford them. Partners include police, government (Health/Health Promotion, Emergency Services and Transportation) and non-government organisations – particularly injury prevention, brain injury and cycling organisations. The program has demonstrated positive results regarding increased helmet wearing and increased knowledge and awareness. The program is now being considered for national distribution by ThinkFirst Canada, one of the partners.