Abstract
A set of recommendations are presented that are intended to be useful for the externalization of a SEO service. The recommendations are articulated around four phases: (1) initial information acquisition, (2) information contrast, (3) hiring, (4) monitoring. The main characteristics of black hat SEO practices, or bad practices in SEO, are presented.
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Rovira, C., Codina, L., & Marcos, M. C. (2009). Cómo contratar un servicio de posicionamiento web. Profesional de La Informacion, 18(2), 229–236. https://doi.org/10.3145/epi.2009.mar.14
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