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Social Media Marketing and SMEs: Is it a Winning Combination in Singapore? An Analysis

  • Kurian A
  • Asokan S
  • Dham S
Indira Management Review (2019) 13(0) 9
DOI: 10.36895/imr/2019/v13/144314
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Abstract

Increasing technological innovation and shrinking borders have resulted in stringent competition and have forced companies into seeking new ways for developing a competitive advantage. Since its introduction in 1989, the internet has taken over the globe as a storm …

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Kurian, A. A., Asokan, S., & Dham, S. (2019). Social Media Marketing and SMEs: Is it a Winning Combination in Singapore? An Analysis. Indira Management Review, 13(0), 9. https://doi.org/10.36895/imr/2019/v13/144314

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