Journal ArticleOPEN ACCESS

Celebrity Endorsement and Purchase Intention: Examining the Mediation of Attitude towards Advertisement in Z Generation of Pakistan

  • Arif A
  • Tat H
  • Saad N
  • et al.
International Journal of Academic Research in Business and Social Sciences (2023) 13(8)
DOI: 10.6007/ijarbss/v13-i8/17637
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Abstract

… The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping. Asia Pacific Journal of Marketing and Logistics, 34(6), 1303-1323, …

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CITATION STYLE

APA

Arif, A. R., Tat, H. H., Saad, N. M., Anser, M. K., & Khan, A. (2023). Celebrity Endorsement and Purchase Intention: Examining the Mediation of Attitude towards Advertisement in Z Generation of Pakistan. International Journal of Academic Research in Business and Social Sciences, 13(8). https://doi.org/10.6007/ijarbss/v13-i8/17637

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