Synergistic opportunities between the Halal Food & tourism sectors to create valuable gastro tourism experiences

Abstract

The Halal Travel market is estimated to be worth USD 225 billion by 2028 and remains one of the fastest-growing segments in global travel and tourism. With this growth naturally comes an increasingly competitive market. Meanwhile, there are new and evolving dynamics in the considerations of Muslim travelers, with regards to the desired experience, destination, and expectations. Considering the unprecedented competition and the resurgence of international travel, how can a destination create a competitive edge while also supporting sustainable and responsible tourism practices? This paper explores the possibilities presented by the intersection of Halal Tourism and Halal Food, where the creation of culinary gastro-tourism experiences can be a valuable source of tourism that supports the local economy, protects cultural heritage and attracts high-value travelers. Primary research in the form of surveying Muslim travelers both before and during the pandemic forms the foundation of research in this paper and is supported with secondary sources in the form of reports, indexes and media sources.