Analysis of Cutting Tool Business Development Strategies PT.JKL

Abstract

Automotive industry is one of the manufacturing sectors that contributes greatly to the Indonesian economy. PT. JKL is one of the supporters of the automotive industry, namely as a distributor of cutting tools. As a growing company that is still in the catagory of MSMEs, this company has many shortcomings to grow its business. This research was conducted to find the right strategy for the development of this company. From the results of the ife matrix study got a score of 2,784 and EFE got a score of 3,413 then, the company was included in quadrant II in the IE matrix, which is growing and developing. SWOT matrix is used to create strategies in this research there are several alternatives, while the priority strategy of QSPM is to add experienced marketing human resources, add cutting tools, establish and maintain emotional relationships with prospective customers and old customers, create a company website, make agreements that facilitate the mop.