Browsing for content across pay TV and on demand video options

Abstract

Viewers have more content available to them than ever across multiple services but they are also spending a lot of time looking for content to watch. To better understand and identify opportunities to improve the experience for TV watchers, we set out to understand how viewers look for content when they have multiple choices but nothing specific in mind. Twenty-eight individuals submitted diary entries every time they found themselves looking for content to watch without specific content in mind. Findings describe browsing scenarios, viewer criteria, where they browse and why, as well as pain points.