Classification of Tweets for Video Streaming Services’ Content Recommendation on Twitter

Abstract

Streaming services were popular platforms often visited by internet users. However, the abundance of content can be confusing for its users, prompting them to look for a recommendation from other people. Some of the users looked for content to enjoy with the help of Twitter. However, there were irrelevant tweets shown in the results, showing sentences not related at all to the content in the streaming services platform. This study addressed the classification of relevant and irrelevant tweets for streaming services’ content recommendation using random forests and the Convolutional Neural Network (CNN). The result showed that the CNN performed better in the test set with higher accuracy of 94% but slower in running time compared to the random forest. There were indeed distinctive characteristics between the two categories of the tweets. Finally, based on the resulting classification, users could identify the right words to use and avoid while searching on Twitter. Keywords: text mining, streaming services, classification, random forest, CNN