La gestión comunicativa de la actividad mediática entre España y Alemania en el contexto de la crisis de los pepinos

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Abstract

Treatment media received the crisis of cucumbers between Spain and Germany, developed during the year 2011, above all during the month of may, emphasized that not only was a food crisis, but an institutional and international crisis in which the German authorities and their media rowed in the same direction so that the Spanish product and there fore Spain drop its image internationally.

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Vázquez Gestal, M., & Fernández Souto, A. B. (2014). La gestión comunicativa de la actividad mediática entre España y Alemania en el contexto de la crisis de los pepinos. Ilu, 19, 153–165. https://doi.org/10.5209/rev_HICS.2014.v19.44948

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