Enhanced Visitor Experience Through Campus Virtual Tour

Abstract

With the growth of technology through years, the marketing industry able to evolve to be more competitive with their competitors and also increase the volume of potential buyers towards their products. Together with the capabilities of the Internet nowadays Virtual Tour have became a popular way of travelling through space or time, which has been used for varieties of industries from travel tours, viewing architecture buildings, estate agencies, park, campus tours and others. The education industry did not miss out this opportunity due potential student might not be able to physically visit every campus before enrolling and continuing their studies. In this paper, Asia Pacific University of Technology & Innovation, Malaysia has been chosen to be the case study of the Virtual Tour implementation by using the photo-stitching technique where it generates the panoramic view of the campus area which will enhance the journey when interacting with the APU website. The aim of this research is to mimic the real world with computer generate environment and increase engagement of users with the enhanced Virtual Reality technology. Research results shows that with the embedded Virtual Tour in the APU website, it is more effective to user engagement together with the feeling of reality, immersion and popularity towards the APU website.