Feel Experience Dan Think Experience Marketing Pengaruhnya Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai Variabel Intervening

Abstract

This study aims to determine the direct influence and indirect influence feel experience and think marketing experience of consumer loyalty through customer satisfaction as intervening variable. The research method used is quantitative method. The number of samples in this study as many as 100 respondents, the sampling technique using incidental sampling technique. Data retrieval technique using questionnaire. Data analysis technique is done by using path analysis (Path Analysis). The results of this study indicate that feel experience has a direct influence on consumer loyalty. Think marketing experience has an indirect effect on consumer loyalty.