Tapping the Potential of Innovative Hi-Tech Services on Hotel Performance using PLS-SEM Approach

Abstract

In a country’s development hospitality industry plays a significant role in enhancing economic and cultural growth, while the adoption of technology contributes to hotel success with achieving maximum benefits. The research aims to examines the influence of cutting-edge technological services on hotel performance in the Delhi NCR region of India. The suggested research model comprises constructs such as adoption of IHTS and dimensions of hotel performance such as employee performance, guest satisfaction and financial outcome. The proposed research model, which includes constructs such as the adoption of IHTS and dimensions of hotel performance (employee performance, guest satisfaction, and financial outcome), was rigorously evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that the primary influence of IHTS adoption on overall hotel performance is significantly observed through its impact on staff performance, rather than a direct effect on financial performance. The findings indicate a substantial correlation between employee performance and financial performance, as well as between financial performance and guest satisfaction in hotels. The ramifications of these results for researchers and hoteliers are examined.