Journal Article

The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

  • Berger I
  • Mitchell A
Journal of Consumer Research (1989) 16(3) 269
DOI: 10.1086/209213
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Abstract

Attitude on Behavior!

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APA

Berger, I. E., & Mitchell, A. A. (1989). The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship. Journal of Consumer Research, 16(3), 269. https://doi.org/10.1086/209213

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