The Effect of Perceived Behavioral Control, Personality Traits, Financial Risk, and Expected Investment Value on Investment Intention Among Millennial Investors

Abstract

The purpose of this study is to examine the influence of perceived behavior control, financial risk, personality traits, expected investment value on investment intention in Indonesia. The study used primary data. Data was obtained by distributing online questionnaires using Google Forms. Four hundred thirteen respondents are used with the nonprobability sampling method-data analysis using SEM-PLS. This study indicates that perceived behavior control and personality traits have a significant influence on investment intention in Indonesia, but expected investment value and financial risk do not affect investment intention in Indonesia.