Marketing Management Model Design of Bongo Religious Tourism Village in Gorontalo Province

Abstract

This research was conducted in Bongo Religious Tourism Village in Batudaa Pantai Subdistrict, Gorontalo Regency, and Gorontalo Province, which aimed to identify marketing techniques for developing tourist villages in these areas. Interviews, participant observation, and written records were all part of the descriptive qualitative methodology used in this study. Starting with a SWOT analysis (strengths, weaknesses, opportunities, and threats), the study findings divided the marketing plan into many phases. This present research compiled a review of marketing initiatives implemented through prior studies. In the second stage, the researchers have established clear and measurable objectives for the Bongo Religious Tourism Village’s marketing campaign. In the meantime, in the third and final stage, strategic planning, the researchers took stock of our present and future cultural values, identified areas with the most promise for growth, and worked to improve our mechanisms of cooperation, communication, and advocacy.