Fostering Future Agribusiness Professionals: Developing the Skills of Generation Z

Abstract

The agribusiness industry faces a global challenge in attracting and retaining qualified workers, making it crucial for higher education institutions to understand the skills employers value most in recent graduates. This study aimed to identify the perceptions of the agribusiness industry on the necessary skills needed in agribusiness graduates. The results showed that soft skills such as critical thinking, communication, and time management are highly sought-after by agribusiness employers. This research highlights the importance of preparing future employees with the necessary skillsets before hiring to aid agribusinesses in overcoming their challenges and ensure a capable workforce for society. The findings of this study provide valuable insights for educational institutions to better prepare Generation Z for the contemporary challenges they will face in the agribusiness workforce.