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Digital Communication Strategies in Building Brand Engagement: A Case Study of SMEs in Emerging Markets

  • Citrawijaya O
Pakistan Journal of Life and Social Sciences (PJLSS) (2024) 22(2)
DOI: 10.57239/pjlss-2024-22.2.001670
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Abstract

… -making in optimizing digital marketing efforts and the need for SMEs to continuously adapt … role of content marketing in fostering customer loyalty. However, these studies predominantly …

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APA

Citrawijaya, O. R. (2024). Digital Communication Strategies in Building Brand Engagement: A Case Study of SMEs in Emerging Markets. Pakistan Journal of Life and Social Sciences (PJLSS), 22(2). https://doi.org/10.57239/pjlss-2024-22.2.001670

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