Selective attention to words and colors

Abstract

Ss made same/different judgments for pairs of words that were either color names or object names. The words of a pair were printed in either matching or different color print. Responses were directed either to print color or to the words or to both the print color and the words. Both print color and color names lengthened response time in several experimental conditions. A hypothesis was suggested that only the information necessary for judgments is processed initially; the words are read, and interference is produced only after color and/or letter-shape differences have been detected. © 1972, The Psychonomic Society, Inc.. All rights reserved.