The Role of Interactive Content in Building Customer Loyalty: Practices in Digital Marketing

Abstract

This article explores the role of interactive content in building customer loyalty. It examines the impact of various formats and tools such as polls, quizzes, augmented and virtual reality, as well as gamification, on user engagement and long-term relationships with brands. Successful marketing campaign examples are discussed, along with data on the influence of interactive technologies on consumer behavior. The paper highlights the importance of a personalized approach and the use of new technologies to create an emotional connection with the brand and strengthen customer loyalty