Analysis of Factors Influencing Re-Visit Intentions and Recommending Post-Pandemic Marine Tourism Destinations in Lampung Province

Abstract

This study aims to examine the factors that influence tourists' decisions to revisit ecotourism destinations in Lampung province. The factors under investigation include the attractiveness of tourism, quality of service, information sources, and visitor satisfaction. The research employs a quantitative approach, utilizing a questionnaire that was distributed to 153 tourists who had previously visited a marine ecotourism destination. The Structural Equation Model (SEM) was then applied using Smart-PLS 4.0.8.6 to analyze the data. The results show that quality of service, hospitality, and social capital have a significant direct impact on visitor satisfaction, as well as on tourists' intentions to return and recommendations for the destination. There is also a significant indirect effect of these variables on the recommendation of tourism through visitor satisfaction and intention to return.