An adaptive assortment management in the balanced scorecard of the pharmaceutical organization

Abstract

Currently, in order to achieve success in business, companies need to be able to adapt quickly to the changing market conditions, and surpass their competitors in quality, speed of service, breadth of product range and price of products. Aim. To analyze the usefulness of an adaptive assortment management in the balanced scorecard of the pharmaceutical organization Methods and results. The objects of the research are features of the methodology of modern marketing in the field of management of goods and assortment in application of the pharmaceutical companies' activities. One of the important elements of pharmaceutical management is the management of goods variety, which acts as a set of institutional arrangements, procedures and actions, applied management and employees of the economic entity for the successful and efficient business activities. The Balanced Scorecard (BSC) is an integral part of management performance. It allows to operate units and employees in accordance with the strategic goals of the organization, as well it lets to evaluate the results of these activities through a set of performance indicators. Conclusions. The adaptive range control in pharmaceutical organizations on the basis of a balanced scorecard allows you to control and account each operation performed by specialist and thus improves key indicators of pharmacy business.