Blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure

Abstract

This paper deals with approaches to the analysis of competitiveness in the construction field. The methodology of blue ocean strategy was analyzed. Based on the conducted analysis a set of measures related to blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure was developed. Implementation of the proposed methodological provisions will allow improving investment efficiency in the course of construction projects implementation and enhancing the competitive ability of the developer.