Ubiquitous retailing innovative scenario: From the fixed point of sale to the flexible ubiquitous store

Abstract

The current advances in information and communications technologies developed new tools for retailers to innovate. In fact, the increasing computing capacity and the advancements in networking systems provided a new ubiquitous scenario that can be adapted for retailing in order to develop innovative shopping environments. The aim of this paper is to deeply understand the emergence of the ubiquitous retailing phenomenon and the possible shift from the physical point of sale to a ubiquitous one, by analysing this radical innovation and the main consequences for firms and market. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.