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The Influence of Branding Management on Business Performance: An Empirical Evidence from Vietnamese Food and Beverage Industry

  • Thanh Hong P
  • Quynh Diep D
International Journal of Business Administration (2016) 7(3)
DOI: 10.5430/ijba.v7n3p36
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Abstract

This study examined the relationship between branding and firm¡¯ s financial performance within Vietnamese small and medium-sized enterprises (SMEs) in food and beverage industry. Analyzing data from 135 Vietnamese SMEs, the study provided an evidence for the …

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APA

Thanh Hong, P. T., & Quynh Diep, D. K. (2016). The Influence of Branding Management on Business Performance: An Empirical Evidence from Vietnamese Food and Beverage Industry. International Journal of Business Administration, 7(3). https://doi.org/10.5430/ijba.v7n3p36

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