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Marketing to Children: The Impact of Digital Media

  • Naumovska L
  • Milenkovska A
International Journal of Academic Research in Business and Social Sciences (2017) 7(5)
DOI: 10.6007/ijarbss/v7-i5/2930
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Abstract

… Playing computer games and chatting on the Internet are the most preferred leisure activities of all members of Generation Z, and by this fact they become an easily accessible group for viral marketing and on line product post (Šramová, Džupina & Jurášková, 2013) …

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APA

Naumovska, L., & Milenkovska, A. (2017). Marketing to Children: The Impact of Digital Media. International Journal of Academic Research in Business and Social Sciences, 7(5). https://doi.org/10.6007/ijarbss/v7-i5/2930

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