Stability of the WTP measurements with successive use of choice experiments method and multiple programmes method

Abstract

This paper is part of an investigation to evaluate the benefits of landscape policies. Such policies are, within a specific area (here the Monts d'Arrée in Brittany), favouring some landscape attributes. We test out a procedure based on a double device. The first one relies on the choice experiments method and focuses on each attribute. Without prior information about the presence of substitution and complementarity effects between attributes, we work on the basis of scenarios built to ensure the independence of attributes. The important question of the impact of an attribute variation on the aesthetic value of another one, when these attributes are jointly perceived, is tackled by use of the multi-programme method. The two surveys were launched after an interval of one year, sampling among the same population. The willingness to pay (i.e. WTP) results obtained from each method are not statistically different.