Pymes: publicidad en medios sociales y la figura del community manager. Entrevista a Selva Orejón

Abstract

Selva Orejón is a management online reputation at Repsol YPF, Vice President of AERC (Spanish Association of Online Community Managers) and Executive Director and founder of OnBranding, which is dedicated to helping brands, products and people to optimize their web resources achieve their goals. He was guest lecturer for the Master "Strategic management of innovation in communication of the University of Malaga and Universidad Pontificia de Comillas, rapporteur on online reputation and digital communities in the Instituto de Empresa Business School and professor of the course on online branding avanzza. It has also been public relations and community mannager of netro.com and group planet, and director of communications and marketing sgmi.es.