Kansei AND BUSINESS

  • NAGASAWA S
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Abstract

Manufacturers analyze and grasp Kansei of users and adapt functions and specifications of products to Kansei . In this paper, the Kansei and business are discussed. Especially while referring to Kansei itself, and their recent trends, the author took a general view of them in relation to sensory evaluation, from the view points of the author.

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APA

NAGASAWA, S. (2002). Kansei AND BUSINESS. KANSEI Engineering International, 3(3), 3–12. https://doi.org/10.5057/kei.3.3_3

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