Supply chain technology: The role of environment in predicting performance

Abstract

The research examines the moderating effect of environmental unpredictability on the relationships of two supply chain information technologies (IT) on operational and financial performance. The results show that the greater the environmental unpredictability, the weaker the effect of B2B e-commerce that integrates the firm with supply chain members on operational and financial performance. In contrast, the greater the environmental unpredictability, the stronger the effect of supply chain analytic IT that fosters operational and strategic decision-making on operational and financial performance. © Academy of Marketing Science 2009.