DEVELOPMENT POTENTIAL OF SMALL AND MEDIUM-SIZED ENTERPRISES BY IMPROVING THE COMPETENCIES OF ENTREPRENEURIAL LEADERSHIP

Abstract

Based on the review of previous research procedures, can be seen that entrepreneurial leadership represents a complementary aspect of leadership and entrepreneurship, and as such constitutes one of the main factors in the development of small and medium-sized enterprises. In order to connect leadership and entrepreneurship more closely, a comprehensive review of the relevant literature on entrepreneurial leadership, classified through the periods in which it was defined, will be carried out. Through an in-depth perspective, models of leadership evolution through the aspect of entrepreneurship with clear practical implications will be presented. This type of analysis will create a new framework for the development of key competencies that surround entrepreneurial leadership and, on whose influence, organizational growth and development directly depends. This set of competencies is especially important, due to the circumstances that arose after the COVID-19 pandemic, and this means finding a leadership model that will enable organizations to absorb the negative effects of business in the macro environment and lead in the direction of optimal market sustainability. Also, by expanding existing theoretical knowledge about leadership and entrepreneurship, authors strive to provide a new perspective on modern management in turbulent times.