Journal ArticleOPEN ACCESS

War on Twitter as a Digital Marketing Communication Strategy

  • Khairunnisa Nurul Azizah
  • Aully M
  • Ulhaq N
  • et al.
Translitera : Jurnal Kajian Komunikasi dan Studi Media (2023) 12(1) 79-84
DOI: 10.35457/translitera.v12i1.2228
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Abstract

War on Twitter is a type of social network that is closely related to word-of-mouth marketing communication strategies. The war over #StopLyingDocmart which was popular on 13-16 May 2022 had a good image impact on Dr Martens or Docmart shoe products. This study analyzes social networks and interactions formed through Twitter regarding Docmart products.

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CITATION STYLE

APA

Khairunnisa Nurul Azizah, Aully, M., Ulhaq, N. D., Salim, C. D., & Afla, S. (2023). War on Twitter as a Digital Marketing Communication Strategy. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 12(1), 79–84. https://doi.org/10.35457/translitera.v12i1.2228

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