ANALYSIS OF CONSUMER'S SHOPPING CONSCIOUSNESS AND BEHAVIOR IN LOCAL URBAN AREA

Abstract

Recently in Japan, aging and depopulation trends have made it increasingly important to advance the development of centralized urban housing for elderly citizens. The purpose of this study is to analyze the needs of an aging consumer in order to tailor commercial facilities to their needs. Data for elderly citizens and the general population were collected using a consumer consciousness and behavior survey. The resulting data were sorted by age group, mode of transportation and item of purchase, and analyzed by application of an existing satisfactory model. The results reveal a difference in both ideal shopping distance and actual distance traveled between elderly citizens and the general population. Results also vary according to item of purchase and mode of transportation. This study provides foundational information for the future development of commercial facilities around centralized urban areas.