The Moderating Roles of Destination Regeneration and Place Attachment in How Destination Image Affects Revisit Intention: A Case Study of Incheon Metropolitan City

Abstract

We aimed to elucidate both the relationship between destination image and revisit intention and the importance of destination regeneration and place attachment in that relationship. Data were collected from a consumer who visited the destination, after which a total of 200 usable surveys were analyzed. In order to examine the data, we employed structural analysis using AMOS. Based on the results, first, there is a positive relationship between destination image and revisit intention. In addition, there are significant moderating effects of destination regeneration and place attachment between destination image and revisit intention. Those significant findings could contribute to destination development from destination regeneration and place attachment.