Online Social Networks and Women’s Entrepreneurship: A Comparative Study between Iran and Hungary

Abstract

The present study aimed to investigate the effect of online social networks on women’s entrepreneurship in Hungary and Iran in a comparative study. The statistical population of the present study consists of women entrepreneurs active in the field of online businesses in Iran and Hungary. The questionnaire was distributed via online links on social networks (on the online business website, Twitter, Facebook, and Instagram), and respondents were asked to answer questions if they were women entrepreneurs. ANOVA test was used to examine the variable of online social networks on different platforms in Iran and Hungary. The results indicate that Facebook media in Hungary in women entrepreneurship is significantly different from other online social networks. Based on the data collected, more than 95% of women entrepreneurs in Hungary use Facebook. Conversely, in Iran, Instagram has a significant difference in women's entrepreneurship from other online social networks and is the most popular media in women’s entrepreneurship. So that more than 92% of female respondents in Iran have a channel related to their online business in Instagram media. These important findings emphasize the importance and impact of social networks as entrepreneurial channels according to the atmosphere of each country.