Intellectual Capital and Competitive Advantage and the Mediation Effect of Innovation Quality and Speed, and Business Intelligence

Abstract

This study aims at investigating the mediating impact of business intelligence, innovation speed and innovation quality on the relationship between the different components of intellectual capital and competitive advantage in the context of Jordanian companies. To achieve this, the study developed a theoretical framework that depicts the mediation through data that were col-lected randomly, from the pharmaceutical and medical supplies companies, with a total sample of 569 participants. Data were analyzed using structural equation modeling, SEM (CB-SEM), for model fit and Process software for path analysis to estimate the different indirect effects. The findings provide evidence that all mediators serve differently as important mediating mechanisms between the different components of intellectual capital and competitive advantage. Overall, the results of this study show and clarify the mediating mechanism of business intelligence, innovation speed and innovation quality, as mediators through which human capital, structural capital and relational capital improve competitive advantage in the context of Jordanian companies.