Effect Of Competitive Advantage As A Mediator Variable Of Entrepreneurship Orientation To Marketing Performance

Abstract

This research is aimed to determine direct and indirect effects of entrepreneurship orientation on marketing performance via competitive advantage. This research also examines the role of learning orientation in this relationship. The location of this research in Small Medium Enterprises (SMEs) export in Great Malang Territory Indonesia. Result show that there were effect of entrepreneurship orientation on the performance of marketing. The role of competitive advantage as mediators of marketing performance was very important, but it was not followed by learning orientation, because there was no significant affect between this variable on marketing performance