Journal ArticleOPEN ACCESS

Effect of Country Image on Product Evaluation and Purchase Intention of Korean Products: Evidence from Vietnam, Indonesia, and Malaysia

  • Cho E
  • Lee J
  • Rha J
Family and Environment Research (2017) 55(2) 153-166
DOI: 10.6115/fer.2017.012
N/ACitations
Citations of this article
7Readers
Mendeley users who have this article in their library.

Abstract

… consumers from Vietnam, Indonesia, and Malaysia. The major … perception compared to Indonesia and Malaysia, regarding … for consumers in Indonesia and Malaysia, whereas indirect …

Cite

CITATION STYLE

APA

Cho, E., Lee, J.-M., & Rha, J.-Y. (2017). Effect of Country Image on Product Evaluation and Purchase Intention of Korean Products: Evidence from Vietnam, Indonesia, and Malaysia. Family and Environment Research, 55(2), 153–166. https://doi.org/10.6115/fer.2017.012

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free