Creating Value with Artificial Intelligence: A Multi-stakeholder Perspective

Abstract

This article provides a brief overview of artificial intelligence (AI), and its perceived value-creation potential as well as its perceived risks from a multi-stakeholder perspective. It also draws some guidelines for exploring a high-level AI business strategy by taking a multi-stakeholder perspective into consideration, i.e., shareholders, customers, employees, suppliers and society. A short survey among European business professionals reveals a perception that AI serves mainly financial purposes and is perceived predominantly as creating value for shareholders and customers, while employees and society are perceived as negatively impacted stakeholders.