Indian Society of Agribusiness Professionals: Helping Agripreneurs Innovate

Abstract

The Indian Society of Agribusiness Professionals (ISAP) was a non-government, non-profit organization that had been working for sustainable livelihood in rural India. Indian farmers had several challenges: Poverty, illiteracy, small land holdings, inadequate access to clean water and hygiene, lack of quality seeds and fertilizers, inefficient marketing channels and corrupt middle-men, and little exposure to modern methods of farming, technology and communication. ISAP created a network of agricultural scientists, farmers, producers and government agencies, to facilitate an exchange of knowledge and resources. It ran skill development programs, entrepreneurship programs and used mobile apps, community radio to generate awareness in the farmers and provide them the necessary support through its network to help the agripreneurs in their innovations. The case showcases some innovations by these agripreneurs and how ISAP helped them achieve their objectives.