Mobile Social Network Sites as innovative pedagogical tools: factors and mechanism affecting students’ continuance intention on use

Abstract

Mobile Social Network Site (MSNS) is introduced into teaching and learning as a kind of innovative pedagogical tool, called MSNS-based ubiquitous learning,which allows students to learn at anytime and anywhere.Continuous use is the success of an innovative tool. Nevertheless, several previous studies have indicated factors and mechanism affecting students' continuance intention in the context of MSNS-basedubiquitous learning. Inthis study, a behavioralmodelbasedon“cognition- affect-conation” framework is proposed to interpret factors' impacts on students' con- tinuance intention, alongwiththe clarificationof themechanism.Bothqualitative (focus group interview) and quantitative (survey) methods are employed in this study. Con- firmatory factor analysis, hierarchical confirmatory factor analysis, and full model of structural equationmodeling are applied to validate the researchmodel and hypotheses. Results reveal that perceived convenient function, teachers' participation, interaction expansion, course content fit, and information richness are reflective constructs to the perceived quality of a MSNS-based pedagogy, which put impacts on students' con- tinuance intention through perceived value and users' satisfaction, perceived value mediates the impact of perceived quality of anMSNS on satisfaction, and satisfaction also mediates the impact of perceived value on continuance intention.