Joupreneur: An original methodology for raising entrepreneurial intentions among journalism students

Abstract

This article describes in detail, and empirically validates a methodology for raising entrepreneurial intentions among journalism students. The research is based on pre-post surveys of four groups of students (88 in total), ages 18-25, from the Carlos III University of Madrid, and measures the change in the students' intentions after a period of three months in a sixcredit, third-year, journalism class. The findings contribute to the theories of education and have wider implications for the practice of entrepreneurship teaching among journalism students.