Communicational Positive Propaganda in Democracy

Abstract

This study examines the propaganda from point of view of positive effects in actual social life dominated by democracy. People have to deal with propaganda in ordinary life: it happens through advertising, propaganda occurs in political speeches, in TV shows, even in the news… With the development of means of communication and especially of mass media, propaganda has become inseparable from the contemporary mass culture. Some sociologists state that the tendencies of propagating particular lifestyles and models of behavior have a negative impact on the society; on the other hand, propaganda can be used for positive purposes: for example, for spreading healthy lifestyle, anti-smoking and anti-drugs campaigns, anti-discrimination ideas etc.