Extension is unpopular-On the internet

Abstract

The first Extension-authored link in Google Search (2011a) for "how to garden" was ranked an abysmal 82nd. Worse, Internet users selected the top-ranked site significantly more often than they selected the second-ranked one, and they rarely selected any site ranked lower than #10 (Granka, Joachims, & Gay, 2004). An Extension-commissioned poll in Alaska found only 16% of the "Net Generation" had even heard of Extension, compared with 73% of those 60 years or older (Dittman Research & Communications Corporation, 2010). Extension's websites are so unpopular, those who seek research-based, unbiased information will likely not find it. This article proposes solutions. © by Extension Journal, Inc.